A 2024 study analyzed the main resources used for travel inspiration across 16 global countries. Overall, ** percent of the sample reported using social media as their main source of trip inspiration. That said, while ** percent of respondents from the United Arab Emirates relied on social media for that purpose, less than ** percent of respondents in the United Kingdom and France mentioned doing the same.
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Skyscanner. (September 9, 2024). Main resources used for travel inspiration worldwide as of August 2024, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1421785/resources-trip-inspiration-travel-worldwide-by-country/
Skyscanner. "Main resources used for travel inspiration worldwide as of August 2024, by country." Chart. September 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1421785/resources-trip-inspiration-travel-worldwide-by-country/
Skyscanner. (2024). Main resources used for travel inspiration worldwide as of August 2024, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1421785/resources-trip-inspiration-travel-worldwide-by-country/
Skyscanner. "Main Resources Used for Travel Inspiration Worldwide as of August 2024, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Sep 2024, /statistics/1421785/resources-trip-inspiration-travel-worldwide-by-country/
Skyscanner, Main resources used for travel inspiration worldwide as of August 2024, by country ÌÇÐÄÆƽâ°æ, /statistics/1421785/resources-trip-inspiration-travel-worldwide-by-country/ (last visited August 01, 2026)
Main resources used for travel inspiration worldwide as of August 2024, by country [Graph], Skyscanner, September 9, 2024. [Online]. Available: /statistics/1421785/resources-trip-inspiration-travel-worldwide-by-country/
