The survey was carried out in the following countries: Australia, Canada, Denmark, France, Germany, Great Britain, Hong Kong, Indonesia, India, Italy, Mexico, Poland, Singapore, Spain, Sweden, the United Arab Emirates, and the United States.Â
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Perceived usefulness of influencers worldwide 2024, by topic
During a 2024 survey carried out in ** countries worldwide, ** percent of respondents stated that they believed that influencers were a useful source of information on travel topics. Roughly one in said the same about political influencers.
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YouGov. (August 12, 2024). Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1478548/usefulness-influencers/
YouGov. "Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024." Chart. August 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1478548/usefulness-influencers/
YouGov. (2024). Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1478548/usefulness-influencers/
YouGov. "Share of Consumers Who Believed Influencers Were a Useful Source of Information on Selected Topics Worldwide as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Aug 2024, /statistics/1478548/usefulness-influencers/
YouGov, Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1478548/usefulness-influencers/ (last visited July 14, 2026)
Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024 [Graph], YouGov, August 12, 2024. [Online]. Available: /statistics/1478548/usefulness-influencers/
