social media users with recent purchase or visitation conversion
Supplementary notes
Mutiple answers were possible.
The survey date refers to the date when the study was published.
The source defines social media users as travelers who used a social media platform, including YouTube, for either travel planning or sharing content about a personal trip.
The survey question was phrased by the source as follows: "To the best of your recollection, was any of the social media content that influenced your travel decision(s) ... Select all that apply".
Citation formats
Influence of social media content on travel decisions in the U.S. 2024
According to a June 2024 survey, partnerships and collaborations of influencers were the social media content that had the biggest impact on travel decisions in the United States. While ** percent of the sample said so, **** of respondents mentioned that paid advertisements influenced their travel decisions.
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Phocuswright. (October 15, 2024). Main social media content that influenced travel decisions in the United States as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1605562/influence-social-media-content-travel-decisions-us/
Phocuswright. "Main social media content that influenced travel decisions in the United States as of June 2024." Chart. October 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1605562/influence-social-media-content-travel-decisions-us/
Phocuswright. (2024). Main social media content that influenced travel decisions in the United States as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1605562/influence-social-media-content-travel-decisions-us/
Phocuswright. "Main Social Media Content That Influenced Travel Decisions in The United States as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2024, /statistics/1605562/influence-social-media-content-travel-decisions-us/
Phocuswright, Main social media content that influenced travel decisions in the United States as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1605562/influence-social-media-content-travel-decisions-us/ (last visited July 28, 2026)
Main social media content that influenced travel decisions in the United States as of June 2024 [Graph], Phocuswright, October 15, 2024. [Online]. Available: /statistics/1605562/influence-social-media-content-travel-decisions-us/
