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Key figures on leading travel influencers on Instagram worldwide as of March 2025

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Source

Release date

March 2025

Region

Worldwide

Survey time period

as of March 21, 2025

Supplementary notes

The release date is the date of access.

The source specified that the ranking is based on the number of real followers and authentic engagement (which refers to the number of likes and comments that come from real people and influencers).

The ranking includes non-private accounts with more than 10,000 followers that posted in the past 30 days.

Citation formats

Key information on leading travel influencers on Instagram worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 21, 2025

A March 2025 analysis looked at the most popular travel infuencers on Instagram based on a series of criteria, such as the number of followers and the average engagement. Based on the analysis, Bruna Biancardi (@brunabiancardi) took the top spot in the ranking, with **** million Instagram followers and an average engagement of around 596,000. 

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