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Share of travelers who used social media worldwide as of 2nd quarter 2024, by purpose

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Sources

Release date

November 2024

Region

Worldwide

Survey time period

Q2 2024

Number of respondents

approx. 6,700

Age group

18-75 years

Special properties

travelers (household travel decision-makers) who planned to travel for leisure over the next 12 months

Supplementary notes

The survey included respondents from the following countries: Australia, Germany, Japan, the United Kingdom, and the United States.

Citation formats

Travelers' use of social media worldwide 2024, by purpose

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 17, 2025

A 2024 global study explored the different ways travelers used social media. According to the survey, nearly half of the sample mentioned engaging with travel content to a high or moderate extent on social media as of the second quarter of 2024. Meanwhile, **** of surveyed travelers reported using social media a great deal or a lot when planning a trip.

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Statistics on " Social media use in travel and tourism "

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5

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Leading travel influencers

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Topics

Social media use in travel and tourismSocial mediaFacebookX (formerly Twitter)Instagram
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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