The source mentioned that the survey was conducted in the summer of 2024 but did not specify the exact date. The survey period indicated is the date when the study was published.
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Gen Z and millennials' opinions on destinations found via social media worldwide 2024
A 2024 global survey explored what Gen Z and millennial travelers thought of destinations they visited after seeing it on social media or promoted by an influencer. While ** percent of the sample mentioned that the destination was somewhat better than expected, **** said that it was just as they had imagined it. Meanwhile, only **** percent of respondents mentioned that the visited travel destination was somewhat worse than expected.
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Ibis Hotel, & Globetrender. (September 18, 2024). Opinions of Gen Z and millennial travelers on visited destinations they found via social media worldwide as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1550892/gen-z-millennials-opinions-destinations-found-via-social-media-worldwide/
Ibis Hotel, und Globetrender. "Opinions of Gen Z and millennial travelers on visited destinations they found via social media worldwide as of September 2024." Chart. September 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1550892/gen-z-millennials-opinions-destinations-found-via-social-media-worldwide/
Ibis Hotel, Globetrender. (2024). Opinions of Gen Z and millennial travelers on visited destinations they found via social media worldwide as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1550892/gen-z-millennials-opinions-destinations-found-via-social-media-worldwide/
Ibis Hotel, and Globetrender. "Opinions of Gen Z and Millennial Travelers on Visited Destinations They Found via Social Media Worldwide as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Sep 2024, /statistics/1550892/gen-z-millennials-opinions-destinations-found-via-social-media-worldwide/
Ibis Hotel & Globetrender, Opinions of Gen Z and millennial travelers on visited destinations they found via social media worldwide as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1550892/gen-z-millennials-opinions-destinations-found-via-social-media-worldwide/ (last visited August 04, 2026)
Opinions of Gen Z and millennial travelers on visited destinations they found via social media worldwide as of September 2024 [Graph], Ibis Hotel, & Globetrender, September 18, 2024. [Online]. Available: /statistics/1550892/gen-z-millennials-opinions-destinations-found-via-social-media-worldwide/
