Travel was the leading industry for influencer marketing engagement, averaging an engagement rate of *** percent among global social media users in 2023. Beauty and sports and fitness followed with **** percent and *** percent, respectively. Fashion and education industries reported engagement rates of **** percent and **** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
MarketingCharts. (April 30, 2024). Influencer marketing engagement rates worldwide in 2023, by average engagement rate [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1549928/influencer-marketing-engagement-rates-industry/
MarketingCharts. "Influencer marketing engagement rates worldwide in 2023, by average engagement rate." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1549928/influencer-marketing-engagement-rates-industry/
MarketingCharts. (2024). Influencer marketing engagement rates worldwide in 2023, by average engagement rate. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1549928/influencer-marketing-engagement-rates-industry/
MarketingCharts. "Influencer Marketing Engagement Rates Worldwide in 2023, by Average Engagement Rate." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1549928/influencer-marketing-engagement-rates-industry/
MarketingCharts, Influencer marketing engagement rates worldwide in 2023, by average engagement rate ÌÇÐÄÆƽâ°æ, /statistics/1549928/influencer-marketing-engagement-rates-industry/ (last visited July 29, 2026)
Influencer marketing engagement rates worldwide in 2023, by average engagement rate [Graph], MarketingCharts, April 30, 2024. [Online]. Available: /statistics/1549928/influencer-marketing-engagement-rates-industry/
