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Main factors influencing holiday destination choices in Europe as of October 2024

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Sources

Release date

November 2024

Region

Europe

Survey time period

October 22 to 28, 2024

Number of respondents

8,000 respondents

Age group

18 years and older

Special properties

adults who planned to travel domestically or abroad in 2025

Supplementary notes

The survey was conducted in the following countries: United Kingdom, Germany, Netherlands, France, Italy, Spain, Poland.

Citation formats

Main factors influencing holiday destination choices in Europe 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 21, 2025

In an October 2024 survey, recommendations from friends and family ranked as the main factor influencing holiday destination choices among Europeans, being mentioned by ** percent of respondents. Online reviews and word of mouth followed in the ranking, as indicated by ** percent and ** percent of the sample, respectively.

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