When asked what the main reasons were for U.S. consumers buying private brand items in 2025, 78 percent said because they offered the best value. Another 59 percent stated taste as the main reason for buying private labels.
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Store Brands. (June 17, 2025). Consumers' reasons for buying private brand items in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1460863/us-consumers-reasons-for-buying-private-labels/
Store Brands. "Consumers' reasons for buying private brand items in the United States in 2025." Chart. June 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1460863/us-consumers-reasons-for-buying-private-labels/
Store Brands. (2025). Consumers' reasons for buying private brand items in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1460863/us-consumers-reasons-for-buying-private-labels/
Store Brands. "Consumers' Reasons for Buying Private Brand Items in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2025, /statistics/1460863/us-consumers-reasons-for-buying-private-labels/
Store Brands, Consumers' reasons for buying private brand items in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1460863/us-consumers-reasons-for-buying-private-labels/ (last visited July 25, 2026)
Consumers' reasons for buying private brand items in the United States in 2025 [Graph], Store Brands, June 17, 2025. [Online]. Available: /statistics/1460863/us-consumers-reasons-for-buying-private-labels/
