In the United States, when it comes to spending on private label consumer packaged goods categories as of June 2023, higher income shoppers allocated a smaller share compared to middle and low income shoppers. In the health and beauty category, for instance, private labels accounted for **** percent of the spending share of low income shoppers, while the remaining portion was dedicated to branded products. Middle income consumers allocated **** percent of their spend, whereas high income shoppers allocated only **** percent.
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Numerator. (July 20, 2023). Private label share of consumer packaged goods (CPG) categories spending in the United States as of June 2023, by income level [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1460895/private-label-share-of-cpg-categories-spending-by-income-us/
Numerator. "Private label share of consumer packaged goods (CPG) categories spending in the United States as of June 2023, by income level." Chart. July 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1460895/private-label-share-of-cpg-categories-spending-by-income-us/
Numerator. (2023). Private label share of consumer packaged goods (CPG) categories spending in the United States as of June 2023, by income level. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1460895/private-label-share-of-cpg-categories-spending-by-income-us/
Numerator. "Private Label Share of Consumer Packaged Goods (Cpg) Categories Spending in The United States as of June 2023, by Income Level." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2023, /statistics/1460895/private-label-share-of-cpg-categories-spending-by-income-us/
Numerator, Private label share of consumer packaged goods (CPG) categories spending in the United States as of June 2023, by income level ÌÇÐÄÆƽâ°æ, /statistics/1460895/private-label-share-of-cpg-categories-spending-by-income-us/ (last visited July 26, 2026)
Private label share of consumer packaged goods (CPG) categories spending in the United States as of June 2023, by income level [Graph], Numerator, July 20, 2023. [Online]. Available: /statistics/1460895/private-label-share-of-cpg-categories-spending-by-income-us/
