In 2025, private labels accounted for **** percent of the annual volume of sales of consumer goods in the United States. In 2024, store brands performed a little lower with **** percent unit share of total consumer goods sales.
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Global Retail Brands. (March 1, 2026). Private label share of consumer goods sales volume in the U.S. from 2019 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1459957/private-label-unit-share-of-consumer-goods-us/
Global Retail Brands. "Private label share of consumer goods sales volume in the U.S. from 2019 to 2025." Chart. March 1, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1459957/private-label-unit-share-of-consumer-goods-us/
Global Retail Brands. (2026). Private label share of consumer goods sales volume in the U.S. from 2019 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1459957/private-label-unit-share-of-consumer-goods-us/
Global Retail Brands. "Private Label Share of Consumer Goods Sales Volume in The U.S. from 2019 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2026, /statistics/1459957/private-label-unit-share-of-consumer-goods-us/
Global Retail Brands, Private label share of consumer goods sales volume in the U.S. from 2019 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1459957/private-label-unit-share-of-consumer-goods-us/ (last visited July 21, 2026)
Private label share of consumer goods sales volume in the U.S. from 2019 to 2025 [Graph], Global Retail Brands, March 1, 2026. [Online]. Available: /statistics/1459957/private-label-unit-share-of-consumer-goods-us/
