U.S. cpg private label brands penetration rate 2025

Leading consumer packaged goods (CPG) private label brands in the United States as of March 2025, by household penetration rate

CPG private label brands household penetration rate U.S. 2025

Last update:

Jul 10, 2025

Author:

��ƽ�� Research Department

Region:

United States of America

Survey time period:

12 months ending March 31, 2025

As of March 2025, Great Value held the distinction of being the consumer packaged goods private label brand with the highest household penetration rate in the U.S., reaching percent. The store brand Equate followed, with a penetration rate of percent.

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Leading consumer packaged goods (CPG) private label brands in the United States as of March 2025, by household penetration rate

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