In 2025, private labels accounted for **** percent of the annual value of sales of consumer goods in the United States. In 2024, store brands performed a little lower with a **** percent dollar share of total consumer goods sales.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Global Retail Brands. (March 1, 2026). Private label share of consumer goods sales value in the U.S. from 2019 to 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1194796/private-label-share-of-consumer-goods-sales-value-united-states/
Global Retail Brands. "Private label share of consumer goods sales value in the U.S. from 2019 to 2025." Chart. March 1, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1194796/private-label-share-of-consumer-goods-sales-value-united-states/
Global Retail Brands. (2026). Private label share of consumer goods sales value in the U.S. from 2019 to 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1194796/private-label-share-of-consumer-goods-sales-value-united-states/
Global Retail Brands. "Private Label Share of Consumer Goods Sales Value in The U.S. from 2019 to 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Mar 2026, /statistics/1194796/private-label-share-of-consumer-goods-sales-value-united-states/
Global Retail Brands, Private label share of consumer goods sales value in the U.S. from 2019 to 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1194796/private-label-share-of-consumer-goods-sales-value-united-states/ (last visited August 01, 2026)
Private label share of consumer goods sales value in the U.S. from 2019 to 2025 [Graph], Global Retail Brands, March 1, 2026. [Online]. Available: /statistics/1194796/private-label-share-of-consumer-goods-sales-value-united-states/