According to an April 2025 survey, ** percent of consumers in the United States had bought private label more than before, and another ** percent had purchased them somewhat more. Conversely, those who increased their national brand purchases had a lower share.
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Progressive Grocer. (June 17, 2025). Share of consumers who increased the frequency with which they purchase store brands and national brands in the United States as of April 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1618758/private-label-and-national-brands-purchase-increase-us/
Progressive Grocer. "Share of consumers who increased the frequency with which they purchase store brands and national brands in the United States as of April 2025." Chart. June 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1618758/private-label-and-national-brands-purchase-increase-us/
Progressive Grocer. (2025). Share of consumers who increased the frequency with which they purchase store brands and national brands in the United States as of April 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1618758/private-label-and-national-brands-purchase-increase-us/
Progressive Grocer. "Share of Consumers Who Increased The Frequency with Which They Purchase Store Brands and National Brands in The United States as of April 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2025, /statistics/1618758/private-label-and-national-brands-purchase-increase-us/
Progressive Grocer, Share of consumers who increased the frequency with which they purchase store brands and national brands in the United States as of April 2025 ÌÇÐÄÆƽâ°æ, /statistics/1618758/private-label-and-national-brands-purchase-increase-us/ (last visited July 26, 2026)
Share of consumers who increased the frequency with which they purchase store brands and national brands in the United States as of April 2025 [Graph], Progressive Grocer, June 17, 2025. [Online]. Available: /statistics/1618758/private-label-and-national-brands-purchase-increase-us/
