In 2023, the unit share of private brands in U.S. core pantry categories reached **** percent, while that of name brands had the other **** percent. In 2019, private labels commanded a **** percent share while name brands had **** percent.
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Circana. (March 1, 2024). Private brands and name brands unit share of core pantry categories* in the United States from 2019 to 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1460645/us-pantry-categories-private-label-unit-share/
Circana. "Private brands and name brands unit share of core pantry categories* in the United States from 2019 to 2023." Chart. March 1, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1460645/us-pantry-categories-private-label-unit-share/
Circana. (2024). Private brands and name brands unit share of core pantry categories* in the United States from 2019 to 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1460645/us-pantry-categories-private-label-unit-share/
Circana. "Private Brands and Name Brands Unit Share of Core Pantry Categories* in The United States from 2019 to 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Mar 2024, /statistics/1460645/us-pantry-categories-private-label-unit-share/
Circana, Private brands and name brands unit share of core pantry categories* in the United States from 2019 to 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1460645/us-pantry-categories-private-label-unit-share/ (last visited July 21, 2026)
Private brands and name brands unit share of core pantry categories* in the United States from 2019 to 2023 [Graph], Circana, March 1, 2024. [Online]. Available: /statistics/1460645/us-pantry-categories-private-label-unit-share/