According to a 2023 survey, ** percent of U.S. Gen Z grocery shoppers were extremely or very aware of store brands. Another ** percent stated they always or frequently bought private labels when grocery shopping.
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PLMA. (November 6, 2023). Awareness and purchase of store brands according to Gen Z in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1461255/us-gen-z-private-label-awareness-and-purchase/
PLMA. "Awareness and purchase of store brands according to Gen Z in the United States in 2023." Chart. November 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1461255/us-gen-z-private-label-awareness-and-purchase/
PLMA. (2023). Awareness and purchase of store brands according to Gen Z in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1461255/us-gen-z-private-label-awareness-and-purchase/
PLMA. "Awareness and Purchase of Store Brands According to Gen Z in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Nov 2023, /statistics/1461255/us-gen-z-private-label-awareness-and-purchase/
PLMA, Awareness and purchase of store brands according to Gen Z in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1461255/us-gen-z-private-label-awareness-and-purchase/ (last visited July 26, 2026)
Awareness and purchase of store brands according to Gen Z in the United States in 2023 [Graph], PLMA, November 6, 2023. [Online]. Available: /statistics/1461255/us-gen-z-private-label-awareness-and-purchase/
