In the United States, private label food and beverage products recorded a unit share of ** percent across all retail outlets in 2023. This was a slight increase from the **** percent unit share recorded by store brands in 2019.
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Circana. (March 1, 2024). Unit share of private label food and beverages in the United States from 2019 to 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1460552/food-and-beverage-private-label-unit-share-us/
Circana. "Unit share of private label food and beverages in the United States from 2019 to 2023." Chart. March 1, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1460552/food-and-beverage-private-label-unit-share-us/
Circana. (2024). Unit share of private label food and beverages in the United States from 2019 to 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1460552/food-and-beverage-private-label-unit-share-us/
Circana. "Unit Share of Private Label Food and Beverages in The United States from 2019 to 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Mar 2024, /statistics/1460552/food-and-beverage-private-label-unit-share-us/
Circana, Unit share of private label food and beverages in the United States from 2019 to 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1460552/food-and-beverage-private-label-unit-share-us/ (last visited July 23, 2026)
Unit share of private label food and beverages in the United States from 2019 to 2023 [Graph], Circana, March 1, 2024. [Online]. Available: /statistics/1460552/food-and-beverage-private-label-unit-share-us/