In January 2022, approximately ** percent of low-income U.S. consumers, **** percent of middle-income consumers, and **** percent of high-income consumers reported purchasing private label brands as a means of saving money. By June 2023, the share of low-income consumers opting for store brands increased to **** percent, middle-income consumers increased to **** percent, while high-income consumers saw a slight decrease to just under ** percent.
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Numerator. (July 20, 2023). Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
Numerator. "Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level." Chart. July 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
Numerator. (2023). Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
Numerator. "Share of Consumer Purchasing Private Label Brands to save Money in The United States from January 2022 to June 2023, by Income Level." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2023, /statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
Numerator, Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level ÌÇÐÄÆƽâ°æ, /statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/ (last visited August 04, 2026)
Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level [Graph], Numerator, July 20, 2023. [Online]. Available: /statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
