As of 2023, a similar proportion of surveyed consumers in the United States expressed a preference for both store brands and national brands when it came to food products. Specifically, ** percent of respondents opted for store brands, while ** percent favored national brands.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
InMobi. (April 30, 2023). Store brand versus national brand preference for food products among consumers in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1441214/brand-preference-food-products-among-consumers-in-the-us/
InMobi. "Store brand versus national brand preference for food products among consumers in the United States in 2023." Chart. April 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1441214/brand-preference-food-products-among-consumers-in-the-us/
InMobi. (2023). Store brand versus national brand preference for food products among consumers in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1441214/brand-preference-food-products-among-consumers-in-the-us/
InMobi. "Store Brand versus National Brand Preference for Food Products among Consumers in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2023, /statistics/1441214/brand-preference-food-products-among-consumers-in-the-us/
InMobi, Store brand versus national brand preference for food products among consumers in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1441214/brand-preference-food-products-among-consumers-in-the-us/ (last visited July 31, 2026)
Store brand versus national brand preference for food products among consumers in the United States in 2023 [Graph], InMobi, April 30, 2023. [Online]. Available: /statistics/1441214/brand-preference-food-products-among-consumers-in-the-us/
