Key insights
- Market share of consumer goods private labels in supermarkets
- %

Detailed statistics
Value share of consumer goods store brands in Italy by retail format 2023
- Leading region in Italy for private labels market share
- Tuscany

Detailed statistics
Market share of store brands in Italy by region 2023
- Most affordable food store for own brand products in Italy
- Carrefour

Detailed statistics
Most affordable food stores for own brand products in Italy 2024
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Current statistics on this topic
Recommended statistics
Overview
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- Value share of private label FMCG in Europe 2025
- Private label share of grocery retail in Europe 2025, by country
- Store brand consumer goods sales in Europe 2022
- Private labels value share in Italy 2024, by category
- Market share of store brands in Italy by region 2023
- Value share of consumer packaged goods store brands in Italy by retail format 2023
- Inflation rate of consumer packaged goods store brands in Italy 2023
Overview
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Value share of private label FMCG in Europe 2025

Value share of private label FMCG in Europe 2025
Share of consumer goods' sales value held by private labels in selected European countries as of 2025
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Private label share of grocery retail in Europe 2025, by country

Private label share of grocery retail in Europe 2025, by country
Share of grocery retail market value held by private labels in selected European countries in 2025
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Store brand consumer goods sales in Europe 2022

Store brand consumer goods sales in Europe 2022
Private label sales value of fast-moving consumer goods (FMCG) in selected European countries in 2022 (in billion euros)
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Private labels value share in Italy 2024, by category

Private labels value share in Italy 2024, by category
Value share of private labels in Italy in 2024, by category
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Market share of store brands in Italy by region 2023

Market share of store brands in Italy by region 2023
Market share of private labels in Italy in 2023, by region
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Value share of consumer packaged goods store brands in Italy by retail format 2023

Value share of consumer packaged goods store brands in Italy by retail format 2023
Market share of consumer packaged goods (CPG) private labels in Italy in 2023, by retail channel
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Inflation rate of consumer packaged goods store brands in Italy 2023

Inflation rate of consumer packaged goods store brands in Italy 2023
Monthly inflation rate of consumer packaged goods (CPG) private labels in Italy from January to November 2023
Food and non-food market shares
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- Value share of consumer goods store brands in Italy by retail format 2023
- Private labels market share in Italian total grocery retail 2019-2024
- Private label market share in traditional grocery retail in Italy 2019-2025
- Italy: private label value share of food and beverage retail 2020-2023
- Italy: private label value share of personal care retail 2020-2024
- Italy: private label value share of home care retail 2020-2023
- Value share of private label fruit and vegetables in Italy 2022, by product
- Italy: organic food private label share in grocery chains 2023
Food and non-food market shares
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Value share of consumer goods store brands in Italy by retail format 2023

Value share of consumer goods store brands in Italy by retail format 2023
Market share of consumer goods private labels in Italy in 2023, by retail channel
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Private labels market share in Italian total grocery retail 2019-2024

Private labels market share in Italian total grocery retail 2019-2024
Market value share of private labels in overall grocery retail channel* in Italy from 2019 to 2024
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Private label market share in traditional grocery retail in Italy 2019-2025

Private label market share in traditional grocery retail in Italy 2019-2025
Market value share of private label in traditional grocery retail in Italy between 2019 and 2025
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Italy: private label value share of food and beverage retail 2020-2023

Italy: private label value share of food and beverage retail 2020-2023
Market value share of private labels in the food and beverage retail market in Italy from 2020 to 2023*
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Italy: private label value share of personal care retail 2020-2024

Italy: private label value share of personal care retail 2020-2024
Market value share of private labels in the personal care retail market in Italy from 2020 to 2024
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Italy: private label value share of home care retail 2020-2023

Italy: private label value share of home care retail 2020-2023
Market value share of private labels in the home care retail market in Italy from 2020 to 2023
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Value share of private label fruit and vegetables in Italy 2022, by product

Value share of private label fruit and vegetables in Italy 2022, by product
Value share of private label fruit and vegetables in Italy in 2022, by product type
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Italy: organic food private label share in grocery chains 2023

Italy: organic food private label share in grocery chains 2023
Share of organic food private labels in the turnover of selected grocery chains in Italy in 2023
Grocery sales
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- Sales revenue of private labels in Italian total grocery retail 2019-2024
- Sales revenue of private labels in traditional Italian grocery retail 2019-2024
- Sales revenue of private labels in Italian discount stores 2019-2023
- Revenue of private label companies in Italian grocery retail 2013-2022
- Sales revenue forecast of private labels in Italian grocery retail 2021-2030
- New private label products sales as share of total sales in retail in Italy 2019-2022
Grocery sales
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Sales revenue of private labels in Italian total grocery retail 2019-2024

Sales revenue of private labels in Italian total grocery retail 2019-2024
Sales revenue of private labels in overall grocery retail channel in Italy from 2019 to 2024 (in billion euros)
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Sales revenue of private labels in traditional Italian grocery retail 2019-2024

Sales revenue of private labels in traditional Italian grocery retail 2019-2024
Sales revenue of private labels in traditional grocery retail* in Italy from 2019 to 2023 (in billion euros)
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Sales revenue of private labels in Italian discount stores 2019-2023

Sales revenue of private labels in Italian discount stores 2019-2023
Sales revenue of private labels in the discount grocery retail channel in Italy from 2019 to 2023 (in billion euros)
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Revenue of private label companies in Italian grocery retail 2013-2022

Revenue of private label companies in Italian grocery retail 2013-2022
Sales revenue of private label partner companies in grocery retail in Italy from 2013 to 2022 (in billion euros)
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Sales revenue forecast of private labels in Italian grocery retail 2021-2030

Sales revenue forecast of private labels in Italian grocery retail 2021-2030
Forecast of sales revenue of private labels in grocery retail in Italy from 2021 to 2030 (in billion euros)
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New private label products sales as share of total sales in retail in Italy 2019-2022

New private label products sales as share of total sales in retail in Italy 2019-2022
Percentage of sales of new private label products in retail compared to total sales in Italy from 2019 to 2022
Non-food sales
5
- Italy: CPG private labels sales value and volume growth in home care retail 2023
- Italy: CPG private labels sales value and volume growth in personal care retail 2023
- Italy: CPG private labels sales value and volume growth in pet care retail 2023
- Italy: CPG private labels sales value and volume growth in online retail 2023
- Italy: CPG private labels sales value and volume growth in pet shops 2023
Non-food sales
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Italy: CPG private labels sales value and volume growth in home care retail 2023

Italy: CPG private labels sales value and volume growth in home care retail 2023
Sales value and volume percentage change of consumer packaged goods (CPG) private labels in the home care retail market in Italy in 2023
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Italy: CPG private labels sales value and volume growth in personal care retail 2023

Italy: CPG private labels sales value and volume growth in personal care retail 2023
Sales value and volume percentage change of consumer packaged goods (CPG) private labels in the personal care retail market in Italy in 2023
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Italy: CPG private labels sales value and volume growth in pet care retail 2023

Italy: CPG private labels sales value and volume growth in pet care retail 2023
Sales value and volume percentage change of consumer packaged goods (CPG) private labels in the pet care retail market in Italy in 2023
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Italy: CPG private labels sales value and volume growth in online retail 2023

Italy: CPG private labels sales value and volume growth in online retail 2023
Sales value and volume percentage change of consumer packaged goods (CPG) private labels in the online retail channel in Italy in 2023
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Italy: CPG private labels sales value and volume growth in pet shops 2023

Italy: CPG private labels sales value and volume growth in pet shops 2023
Sales value and volume percentage change of consumer packaged goods (CPG) private labels in pet shops in Italy from January to November 2023
Consumer trends
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- Most affordable food stores for own brand products in Italy 2024
- Consumers who bought store brand or name brand groceries in Italy 2023
- Consumers who bought store brand groceries by macro-region Italy 2023
- Consumers who bought store brand groceries by age Italy 2023
- Change in purchase frequency of private label groceries among consumers in Italy 2023
- Factors when purchasing private label groceries among consumers in Italy 2023
- Consumer preference for supermarket or discount store private labels in Italy 2023
- European consumers who bought fashion from a store brand 2023, by category
- Evolution of private label according to private label partner companies in Italy 2022
Consumer trends
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Most affordable food stores for own brand products in Italy 2024

Most affordable food stores for own brand products in Italy 2024
Most affordable food stores for own brand products in Italy in 2024
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Consumers who bought store brand or name brand groceries in Italy 2023

Consumers who bought store brand or name brand groceries in Italy 2023
Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023
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Consumers who bought store brand groceries by macro-region Italy 2023

Consumers who bought store brand groceries by macro-region Italy 2023
Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by macro-region
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Consumers who bought store brand groceries by age Italy 2023

Consumers who bought store brand groceries by age Italy 2023
Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by age group
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Change in purchase frequency of private label groceries among consumers in Italy 2023

Change in purchase frequency of private label groceries among consumers in Italy 2023
Past year change in frequency of private label purchases when shopping for groceries among consumers in Italy in 2023
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Factors when purchasing private label groceries among consumers in Italy 2023

Factors when purchasing private label groceries among consumers in Italy 2023
What do you pay most attention to when buying private label products while grocery shopping?
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Consumer preference for supermarket or discount store private labels in Italy 2023

Consumer preference for supermarket or discount store private labels in Italy 2023
Are supermarket or discount store private label products tastier?
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European consumers who bought fashion from a store brand 2023, by category

European consumers who bought fashion from a store brand 2023, by category
Share of consumers who purchased fashion items from a private label or store brand to save money in selected European countries in 2023, by category
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Evolution of private label according to private label partner companies in Italy 2022

Evolution of private label according to private label partner companies in Italy 2022
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