In 2024, private label products accounted for **** billion units out of the total consumer packaged goods' sales volume. This represented an increase compared to the previous year, when the private label unit sales amounted to around **** billion.
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Global Retail Brands. (March 1, 2026). Private label unit sales volume of consumer packaged goods in the United States from 2019 to 2024 (in billions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/1057671/private-label-unit-sales-us/
Global Retail Brands. "Private label unit sales volume of consumer packaged goods in the United States from 2019 to 2024 (in billions)." Chart. March 1, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/1057671/private-label-unit-sales-us/
Global Retail Brands. (2026). Private label unit sales volume of consumer packaged goods in the United States from 2019 to 2024 (in billions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/1057671/private-label-unit-sales-us/
Global Retail Brands. "Private Label Unit Sales Volume of Consumer Packaged Goods in The United States from 2019 to 2024 (in Billions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Mar 2026, /statistics/1057671/private-label-unit-sales-us/
Global Retail Brands, Private label unit sales volume of consumer packaged goods in the United States from 2019 to 2024 (in billions) ÌÇÐÄÆÆ½â°æ, /statistics/1057671/private-label-unit-sales-us/ (last visited July 19, 2026)
Private label unit sales volume of consumer packaged goods in the United States from 2019 to 2024 (in billions) [Graph], Global Retail Brands, March 1, 2026. [Online]. Available: /statistics/1057671/private-label-unit-sales-us/