Private label share based on total units sold at retailer
Supplementary notes
For the purpose of this statistic, the leading ten players have been selected.
Leading product sectors including: baby, electronics, grocery, health & beauty, home & garden, household, office, pet, tools & home improvement, and toys.
Citation formats
Share of CPG private labels sales in the U.S. 2025, by retailer
Trader Joe's and Aldi dominated the market of private labels in the United States. As of March 2025, the retailers accounted for ** percent of the private label market of consumer packaged goods (CPG). Sam's Club followed with ** percent, while Costco ranked third with ** percent.
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Numerator. (July 9, 2025). Share of consumer packaged goods (CPG) private label sales in the United States as of March 2025, by retailer [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1460956/omnichannel-cpg-private-label-sales-share-by-retailer-us/
Numerator. "Share of consumer packaged goods (CPG) private label sales in the United States as of March 2025, by retailer." Chart. July 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1460956/omnichannel-cpg-private-label-sales-share-by-retailer-us/
Numerator. (2025). Share of consumer packaged goods (CPG) private label sales in the United States as of March 2025, by retailer. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1460956/omnichannel-cpg-private-label-sales-share-by-retailer-us/
Numerator. "Share of Consumer Packaged Goods (Cpg) Private Label Sales in The United States as of March 2025, by Retailer." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jul 2025, /statistics/1460956/omnichannel-cpg-private-label-sales-share-by-retailer-us/
Numerator, Share of consumer packaged goods (CPG) private label sales in the United States as of March 2025, by retailer ÌÇÐÄÆƽâ°æ, /statistics/1460956/omnichannel-cpg-private-label-sales-share-by-retailer-us/ (last visited July 29, 2026)
Share of consumer packaged goods (CPG) private label sales in the United States as of March 2025, by retailer [Graph], Numerator, July 9, 2025. [Online]. Available: /statistics/1460956/omnichannel-cpg-private-label-sales-share-by-retailer-us/
