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Main reasons for buying more private label products among Spanish consumers in 2025

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Source

Release date

August 2025

Region

Spain

Survey time period

July 2025

Number of respondents

1,596 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original phrase from the source was: "What motivates the purchase of supermarket own-brand products?" "(¿Qué motiva la compra de productos de marca propia de supermercado?)" 

Multiple answers possible.

Citation formats

Reasons for increased purchase of store brands in Spain in 2025

Published by
F. Watty,
Apr 1, 2026

In 2025, ** percent of customers who decided to increase their consumption of private label products in Spain said they did so because they were good value for money. Another ** percent indicated purchasing more private label products because the price was lower than that of manufacturer brands. 

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Italy

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France & Benelux

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Spain

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Germany

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Poland & Romania

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Private label in EuropePrivate label market in the U.S.Private label food market in the U.S.Private label market in CanadaPrivate labels in India
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