Private label market in Canada - statistics & facts
In Canada, as is the case in many countries, private label products are readily available for purchase at mass merchandisers, supermarkets, and online. Recently, inflation has provided a significant boost to private labels. As consumer prices have risen, this inflationary environment has created an opportune moment for private labels to capture a larger market share and cater to shoppers who have become more conscious of their spending and are actively seeking more affordable options. While Western Europe held a higher share of private labels among fast moving consumer goods sales, North America also boasted a considerable share, accounting for 14.4 percent of the market.
