Australia: AI in e-commerce businesses by integration stage 2023| ��ƽ��

Stages of artificial intelligence (AI) integration in e-commerce organizations in Australia in 2023

Characteristic	Share of businesses
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Release date

February 2024

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Region

Australia

Survey time period

October 6 to November 8, 2023

Number of respondents

108*

Supplementary notes

*Survey across 2,700 commerce leaders across North America, Asia-Pacific, South America, and Europe. Australian commerce leaders accounted for four percent of the total respondents.

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.

Citation formats

Artificial intelligence (AI) usage in Australian online shopping is growing, with around in 10 businesses across the country having already implemented AI technologies in their e-commerce operations, according to a 2023 survey. Only *** percent of Australian e-commerce businesses expressed no intentions to use AI in their operations, with the remaining businesses in the evaluation or experimentation stages.   

Is Australia’s e-commerce market thriving?

While Australians still enjoy shopping in-store, more consumers are turning to online channels to make purchases, drawn in by convenience, discounts, and product variety. The country’s e-commerce landscape is becoming increasingly competitive, with Amazon, eBay, Kmart, and Woolworths leading across Australia’s online retailers and marketplaces. In 2025, Australia’s e-commerce landscape is set to enter a new era due to several innovations in the digital shopping world, including the integration of AI and virtual and augmented reality (VR) technologies, the expansion of social commerce, advanced payment solutions, and data-driven personalization. 

Embracing AI in Australian online shopping

The potential of AI to revolutionize shopping experiences has become increasingly evident in recent years. In turn, an increasing number of Australian e-commerce organizations have begun optimizing their daily operations using AI. According to a recent survey conducted in Australia, around ** percent of businesses selling partially or wholly online had started using AI to draft web content like product descriptions, web copy, and social media posts and provide personalized product recommendations to their customers. These are just a few of the applications of AI in e-commerce, with marketing and customer experience professionals in Australia and New Zealand recognizing generative AI’s potential to optimize future online shopping interactions by identifying new audiences and customer journeys.