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Stages of artificial intelligence (AI) integration in business-to-consumer (B2C) e-commerce organizations in Australia in 2023

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Source

Release date

February 2024

Region

Australia

Survey time period

October 6 to November 8, 2023

Number of respondents

54*

Supplementary notes

*Survey across 2,700 commerce leaders across North America, Asia-Pacific, South America, and Europe. Australian commerce leaders accounted for four percent of the total respondents. 50 percent of commerce leaders were in the B2C category.

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.

Citation formats

Stages of AI integration in B2C e-commerce businesses Australia 2023

Published by
Yihan Ma,
Mar 6, 2024

According to a 2023 conducted survey, around ** percent of business-to-consumer (B2C) organizations in Australia had already implemented artificial intelligence (AI) technologies in their e-commerce operations. Only percent of Australian B2C e-commerce businesses expressed no intentions to use AI in their operations, with the remaining businesses in the evaluation or experimentation stages.

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Topics

Artificial intelligence (AI) in e-commerceArtificial intelligence (AI) use in marketing Artificial intelligence (AI) use in marketing in the UKArtificial intelligence in B2B e-commerceArtificial intelligence (AI) in e-commerce in France
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