Mobile web traffic share quarterly 2026| ��ƽ��

Share of web traffic from mobile devices worldwide from 1st quarter 2015 to 1st quarter 2026

Characteristic	Share of web traffic
Q1 2026	52.27%
Q4 2025	51.29%
Q3 2025	57.96%
Q2 2025	62.73%
Q1 2025	62.39%
Q4 2024	62.54%
Q3 2024	61.85%
Q2 2024	60.12%
Q1 2024	59.34%
Q4 2023	54.67%
Q3 2023	54.34%
Q2 2023	53.42%
Q1 2023	58.03%
Q4 2022	59.16%
Q3 2022	59.54%
Q2 2022	58.99%
Q1 2022	55.79%
Q4 2021	54.4%
Q3 2021	55.78%
Q2 2021	55.09%
Q1 2021	54.8%
Q4 2020	52.2%
Q3 2020	50.81%
Q2 2020	51.53%
Q1 2020	51.92%
Q4 2019	52.6%
Q3 2019	51.51%
Q2 2019	48.91%
Q1 2019	48.71%
Q4 2018	47.19%
Q3 2018	52.4%
Q2 2018	51.89%
Q1 2018	51.77%
Q4 2017	51.12%
Q3 2017	52.99%
Q2 2017	52.21%
Q1 2017	50.03%
Q4 2016	48.33%
Q3 2016	44.69%
Q2 2016	42.16%
Q1 2016	39.47%
Q4 2015	38.43%
Q3 2015	38.38%
Q2 2015	32.85%
Q1 2015	31.16%

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Release date

2026

More information

Region

Worldwide

Survey time period

Q1 2015 to Q1 2026

Special properties

excluding desktop and tablet devices

Citation formats

In the first quarter of 2026, mobile devices (excluding tablets) accounted for 52.27 percent of global website traffic. Even though the figure increased compared to the previous quarter, it was lower than a year prior, when it stood at 62.39 percent.

Mobile traffic

Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana, and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile makes up less than half of the web traffic in the United States.

Mobile usage

The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage, and accessing social media. Apps are a very popular way to watch video on the go, and the most-downloaded entertainment apps in the Apple App Store are TikTok and Amazon Prime Video.