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Penetration rate of the beauty product retail sales online in China from 2014 to 2019 with estimates until 2024

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Sources

Release date

October 2020

Region

China

Survey time period

2014 to 2019

Supplementary notes

*Estimate.

The penetration of online retail sales refers to the percentage of online sales to total sales.

Citation formats

Penetration of online beauty product retail sales in China 2014-2024

Published by
Yihan Ma,
Oct 6, 2020
In 2019, the e-commerce retail sales value of beauty products accounted for **** percent of the total beauty product retail sales in China. Increasing internet penetration and changing consumer habits allow to predict that the penetration of the beauty product retail online will exceed ** percent in China by 2024.
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