The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, United Arab Emirates, the United Kingdom, and the United States.
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Main factors that would motivate D2C purchases worldwide 2024
According to a 2024 study, the factor that would most motivate global consumers to buy online directly from brands would be a better price, cited by over **** (** percent) of respondents. Free delivery comes in second, mentioned by ** percent of digital shoppers surveyed.
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Wunderman Thompson Commerce. (September 19, 2024). Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
Wunderman Thompson Commerce. "Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2024." Chart. September 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
Wunderman Thompson Commerce. (2024). Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
Wunderman Thompson Commerce. "Leading Factors That Would Motivate Online Shoppers Worldwide to Buy Directly from Brands in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Sep 2024, /statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
Wunderman Thompson Commerce, Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/ (last visited July 28, 2026)
Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2024 [Graph], Wunderman Thompson Commerce, September 19, 2024. [Online]. Available: /statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
