In 2023, direct-to-consumer (D2C) sales by established brands in the United States is estimated to exceed 134 billion US dollars. Forecasts show that this figure is set to rise to roughly 186 billion by 2025. D2C e-commerce sales by digitally native brands will reach almost 35 billion US dollars in 2023. Digitally native brands are brands that were conceived and evolved online.
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eMarketer. (October 9, 2023). Direct-to-consumer (D2C) e-commerce sales by digitally native and established brands in the United States from 2020 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1251979/digitally-native-brand-d2c-ecommerce-sales/
eMarketer. "Direct-to-consumer (D2C) e-commerce sales by digitally native and established brands in the United States from 2020 to 2025 (in billion U.S. dollars)." Chart. October 9, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1251979/digitally-native-brand-d2c-ecommerce-sales/
eMarketer. (2023). Direct-to-consumer (D2C) e-commerce sales by digitally native and established brands in the United States from 2020 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1251979/digitally-native-brand-d2c-ecommerce-sales/
eMarketer. "Direct-to-consumer (D2c) E-commerce Sales by Digitally Native and Established Brands in The United States from 2020 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2023, /statistics/1251979/digitally-native-brand-d2c-ecommerce-sales/
eMarketer, Direct-to-consumer (D2C) e-commerce sales by digitally native and established brands in the United States from 2020 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1251979/digitally-native-brand-d2c-ecommerce-sales/ (last visited July 15, 2026)
Direct-to-consumer (D2C) e-commerce sales by digitally native and established brands in the United States from 2020 to 2025 (in billion U.S. dollars) [Graph], eMarketer, October 9, 2023. [Online]. Available: /statistics/1251979/digitally-native-brand-d2c-ecommerce-sales/
