Both digitally native and established brands saw a reduction in growth in direct-to-consumer (D2C) sales between 2020 and 2022, with the former falling drastically from ** percent to *** percent. From 2023 and continuing into 2025, forecasts suggest D2C sales from both types of brands will be growing at relatively similar rates.
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eMarketer. (June 27, 2023). Direct-to-consumer (D2C) e-commerce sales growth by digitally native and established brands in the United States from 2020 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1346161/d2c-ecommerce-sales-growth-by-brands-us/
eMarketer. "Direct-to-consumer (D2C) e-commerce sales growth by digitally native and established brands in the United States from 2020 to 2025." Chart. June 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1346161/d2c-ecommerce-sales-growth-by-brands-us/
eMarketer. (2023). Direct-to-consumer (D2C) e-commerce sales growth by digitally native and established brands in the United States from 2020 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1346161/d2c-ecommerce-sales-growth-by-brands-us/
eMarketer. "Direct-to-consumer (D2c) E-commerce Sales Growth by Digitally Native and Established Brands in The United States from 2020 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jun 2023, /statistics/1346161/d2c-ecommerce-sales-growth-by-brands-us/
eMarketer, Direct-to-consumer (D2C) e-commerce sales growth by digitally native and established brands in the United States from 2020 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1346161/d2c-ecommerce-sales-growth-by-brands-us/ (last visited July 23, 2026)
Direct-to-consumer (D2C) e-commerce sales growth by digitally native and established brands in the United States from 2020 to 2025 [Graph], eMarketer, June 27, 2023. [Online]. Available: /statistics/1346161/d2c-ecommerce-sales-growth-by-brands-us/
