respondents who shopped online at least once in the previous year
Supplementary notes
This question was phrased by the source as follows: "Which, if any, of the following product categories have you purchased or would consider purchasing directly from the brand’s website?"
Citation formats
Share of global shoppers purchasing D2C food and beverage online 2023
Direct-to-consumer (D2C) purchases of food and beverages via online channels have gained popularity in recent years. In a survey conducted in June 2023, the vast majority of global shoppers reported having purchased (** percent) or considering purchases (** percent) of food and beverages online directly from a brand's website.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
PwC. (June 26, 2023). Share of online shoppers purchasing food and beverage directly from a brand's website worldwide in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1428701/d2c-purchases-food-and-beverage-globally/
PwC. "Share of online shoppers purchasing food and beverage directly from a brand's website worldwide in 2023." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1428701/d2c-purchases-food-and-beverage-globally/
PwC. (2023). Share of online shoppers purchasing food and beverage directly from a brand's website worldwide in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1428701/d2c-purchases-food-and-beverage-globally/
PwC. "Share of Online Shoppers Purchasing Food and Beverage Directly from a Brand's Website Worldwide in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/1428701/d2c-purchases-food-and-beverage-globally/
PwC, Share of online shoppers purchasing food and beverage directly from a brand's website worldwide in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1428701/d2c-purchases-food-and-beverage-globally/ (last visited July 27, 2026)
Share of online shoppers purchasing food and beverage directly from a brand's website worldwide in 2023 [Graph], PwC, June 26, 2023. [Online]. Available: /statistics/1428701/d2c-purchases-food-and-beverage-globally/
