* For some companies, the source reported a valuation range. In those cases, the lowest valuation estimate was used for this statistic.
The date of release is the date of access.
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Leading D2C e-commerce startups in Europe 2023, by valuation
As of March 2023, Berlin-based brands hub Stryze was Europe's most valuable direct-to-commerce (D2C) startup. According to the most conservative estimates, this startup's valuation reached *** million euros, outshining other D2C companies based in the continent. The Spanish travel platform ByHours followed with ** million euros, while Dutch Productpine ranked third at ** million euros.
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European Startup Initiative. (March 21, 2023). Direct-to-consumer (D2C) e-commerce startups headquartered in Europe with the highest valuation as of 2023 (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1373954/d2c-e-commerce-startups-by-valuation-europe/
European Startup Initiative. "Direct-to-consumer (D2C) e-commerce startups headquartered in Europe with the highest valuation as of 2023 (in million euros)." Chart. March 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1373954/d2c-e-commerce-startups-by-valuation-europe/
European Startup Initiative. (2023). Direct-to-consumer (D2C) e-commerce startups headquartered in Europe with the highest valuation as of 2023 (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1373954/d2c-e-commerce-startups-by-valuation-europe/
European Startup Initiative. "Direct-to-consumer (D2c) E-commerce Startups Headquartered in Europe with The Highest Valuation as of 2023 (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Mar 2023, /statistics/1373954/d2c-e-commerce-startups-by-valuation-europe/
European Startup Initiative, Direct-to-consumer (D2C) e-commerce startups headquartered in Europe with the highest valuation as of 2023 (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/1373954/d2c-e-commerce-startups-by-valuation-europe/ (last visited July 20, 2026)
Direct-to-consumer (D2C) e-commerce startups headquartered in Europe with the highest valuation as of 2023 (in million euros) [Graph], European Startup Initiative, March 21, 2023. [Online]. Available: /statistics/1373954/d2c-e-commerce-startups-by-valuation-europe/
