According to a survey of consumers worldwide, when it came to in-app advertising formats, ** percent of respondents indicated they were more likely to interact with rewarded video ads. Approximately ** percent of the surveyed consumers reported they were likely to interact with playable ads, while roughly one in ** respondents expected they would interact with in-app banner ads.
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AdColony. (March 4, 2021). Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1264974/in-app-ad-formats-interact/
AdColony. "Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021." Chart. March 4, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1264974/in-app-ad-formats-interact/
AdColony. (2021). Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1264974/in-app-ad-formats-interact/
AdColony. "Share of Consumers Worldwide Who Were Likely to Interact with Selected In-app Advertising Formats as of 1st Quarter 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Mar 2021, /statistics/1264974/in-app-ad-formats-interact/
AdColony, Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021 ÌÇÐÄÆƽâ°æ, /statistics/1264974/in-app-ad-formats-interact/ (last visited July 15, 2026)
Share of consumers worldwide who were likely to interact with selected in-app advertising formats as of 1st quarter 2021 [Graph], AdColony, March 4, 2021. [Online]. Available: /statistics/1264974/in-app-ad-formats-interact/
