As of July 2024, **** of the advertisers surveyed in Brazil reported not using retail media because they were unprepared and needed more knowledge of the marketing tactic. Around **** of responding retailers and advertising agencies stated the same.
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Newtail. (November 7, 2024). Leading reasons why advertisers, retailers, and advertising agencies did not work with retail media in Brazil as of July 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1406451/manufacturers-retailers-agencies-why-rejecting-retail-media-brazil/
Newtail. "Leading reasons why advertisers, retailers, and advertising agencies did not work with retail media in Brazil as of July 2024." Chart. November 7, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1406451/manufacturers-retailers-agencies-why-rejecting-retail-media-brazil/
Newtail. (2024). Leading reasons why advertisers, retailers, and advertising agencies did not work with retail media in Brazil as of July 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1406451/manufacturers-retailers-agencies-why-rejecting-retail-media-brazil/
Newtail. "Leading Reasons Why Advertisers, Retailers, and Advertising Agencies Did Not Work with Retail Media in Brazil as of July 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Nov 2024, /statistics/1406451/manufacturers-retailers-agencies-why-rejecting-retail-media-brazil/
Newtail, Leading reasons why advertisers, retailers, and advertising agencies did not work with retail media in Brazil as of July 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1406451/manufacturers-retailers-agencies-why-rejecting-retail-media-brazil/ (last visited August 04, 2026)
Leading reasons why advertisers, retailers, and advertising agencies did not work with retail media in Brazil as of July 2024 [Graph], Newtail, November 7, 2024. [Online]. Available: /statistics/1406451/manufacturers-retailers-agencies-why-rejecting-retail-media-brazil/