According to a report published by Zenith Media, the United States is expected to maintain its position as the world's leading advertising market, with its projected advertising investment for 2024 exceeding 362.8 billion U.S. dollars. Meanwhile, China is estimated to spend around 115.04 billion U.S. dollars that year, occupying the second position, while Japan will complete the podium.
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Zenith. (June 29, 2022). Global ranking of the leading advertising markets based on the projected investment in 2024 (in millions of U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1642276/advertising-spending-in-the-world-s-largest-advertising-markets/
Zenith. "Global ranking of the leading advertising markets based on the projected investment in 2024 (in millions of U.S. dollars)." Chart. June 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1642276/advertising-spending-in-the-world-s-largest-advertising-markets/
Zenith. (2022). Global ranking of the leading advertising markets based on the projected investment in 2024 (in millions of U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1642276/advertising-spending-in-the-world-s-largest-advertising-markets/
Zenith. "Global Ranking of The Leading Advertising Markets Based on The Projected Investment in 2024 (in Millions of U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jun 2022, /statistics/1642276/advertising-spending-in-the-world-s-largest-advertising-markets/
Zenith, Global ranking of the leading advertising markets based on the projected investment in 2024 (in millions of U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1642276/advertising-spending-in-the-world-s-largest-advertising-markets/ (last visited July 29, 2026)
Global ranking of the leading advertising markets based on the projected investment in 2024 (in millions of U.S. dollars) [Graph], Zenith, June 29, 2022. [Online]. Available: /statistics/1642276/advertising-spending-in-the-world-s-largest-advertising-markets/
