This statistic presents the annual spending by platform on programmatic advertising in Spain in 2014 and 2015, as well as a forecast for the period between 2016 and 2018. Within programmatic advertising investment, the largest amount of money was allocated to display ads throughout the study period. Specifically, in 2015 the spending on this type of ads was around ** million U.S. dollars and is expected to exceed *** million U.S. dollars in 2018. Meanwhile, mobile advertising has been gaining importance, increasing from a spending of barely *** million U.S. dollars in 2014 to the ** million U.S. dollars forecasted for 2018.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Zenithmedia. (November 28, 2016). Annual evolution of programmatic advertising spending in Spain between 2014 and 2018, by platform (in millions of U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1656786/annual-spending-on-programmatic-advertising-by-platform-spain/
Zenithmedia. "Annual evolution of programmatic advertising spending in Spain between 2014 and 2018, by platform (in millions of U.S. dollars)." Chart. November 28, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1656786/annual-spending-on-programmatic-advertising-by-platform-spain/
Zenithmedia. (2016). Annual evolution of programmatic advertising spending in Spain between 2014 and 2018, by platform (in millions of U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1656786/annual-spending-on-programmatic-advertising-by-platform-spain/
Zenithmedia. "Annual Evolution of Programmatic Advertising Spending in Spain between 2014 and 2018, by Platform (in Millions of U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Nov 2016, /statistics/1656786/annual-spending-on-programmatic-advertising-by-platform-spain/
Zenithmedia, Annual evolution of programmatic advertising spending in Spain between 2014 and 2018, by platform (in millions of U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1656786/annual-spending-on-programmatic-advertising-by-platform-spain/ (last visited July 24, 2026)
Annual evolution of programmatic advertising spending in Spain between 2014 and 2018, by platform (in millions of U.S. dollars) [Graph], Zenithmedia, November 28, 2016. [Online]. Available: /statistics/1656786/annual-spending-on-programmatic-advertising-by-platform-spain/
