Value proposition of subscription-based, pay to join retail loyalty programs to online shoppers in Australia in the 12 months to July 2025, by age group
Characteristic
Very valuable
Somewhat valuable
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According to a survey conducted in Australia in the 12 months leading up to July 2025, around ** percent of online shoppers surveyed between 18 and 29 years indicated that pay to join, subscription-based retail loyalty and rewards programs offered very or somewhat good value to their shopping experiences. In comparison, only ** percent of those surveyed in the 60 to 70 years age cohort indicated the same.
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IAB Australia. (July 13, 2025). Value proposition of subscription-based, pay to join retail loyalty programs to online shoppers in Australia in the 12 months to July 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1619383/australia-value-proposition-of-subscription-based-loyalty-programs-to-online-shoppers-by-age/
IAB Australia. "Value proposition of subscription-based, pay to join retail loyalty programs to online shoppers in Australia in the 12 months to July 2025, by age group." Chart. July 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1619383/australia-value-proposition-of-subscription-based-loyalty-programs-to-online-shoppers-by-age/
IAB Australia. (2025). Value proposition of subscription-based, pay to join retail loyalty programs to online shoppers in Australia in the 12 months to July 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1619383/australia-value-proposition-of-subscription-based-loyalty-programs-to-online-shoppers-by-age/
IAB Australia. "Value Proposition of Subscription-based, Pay to Join Retail Loyalty Programs to Online Shoppers in Australia in The 12 Months to July 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2025, /statistics/1619383/australia-value-proposition-of-subscription-based-loyalty-programs-to-online-shoppers-by-age/
IAB Australia, Value proposition of subscription-based, pay to join retail loyalty programs to online shoppers in Australia in the 12 months to July 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1619383/australia-value-proposition-of-subscription-based-loyalty-programs-to-online-shoppers-by-age/ (last visited July 28, 2026)
Value proposition of subscription-based, pay to join retail loyalty programs to online shoppers in Australia in the 12 months to July 2025, by age group [Graph], IAB Australia, July 13, 2025. [Online]. Available: /statistics/1619383/australia-value-proposition-of-subscription-based-loyalty-programs-to-online-shoppers-by-age/
