According to a survey conducted in Australia in the 12 months leading up to July 2025, around ** percent of online shoppers surveyed between 18 and 29 years indicated that cashback accounts to receive money back when making purchases via cashback sites or apps offered very or somewhat good value to their shopping experiences. In comparison, only ** percent of those surveyed in the 60 to 70 years age cohort indicated the same.
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IAB Australia. (July 13, 2025). Value proposition of cashback-based retail loyalty programs to online shoppers in Australia in the 12 months to July 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1619386/australia-value-proposition-of-cashback-based-loyalty-programs-to-online-shoppers-by-age/
IAB Australia. "Value proposition of cashback-based retail loyalty programs to online shoppers in Australia in the 12 months to July 2025, by age group." Chart. July 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1619386/australia-value-proposition-of-cashback-based-loyalty-programs-to-online-shoppers-by-age/
IAB Australia. (2025). Value proposition of cashback-based retail loyalty programs to online shoppers in Australia in the 12 months to July 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1619386/australia-value-proposition-of-cashback-based-loyalty-programs-to-online-shoppers-by-age/
IAB Australia. "Value Proposition of Cashback-based Retail Loyalty Programs to Online Shoppers in Australia in The 12 Months to July 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2025, /statistics/1619386/australia-value-proposition-of-cashback-based-loyalty-programs-to-online-shoppers-by-age/
IAB Australia, Value proposition of cashback-based retail loyalty programs to online shoppers in Australia in the 12 months to July 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1619386/australia-value-proposition-of-cashback-based-loyalty-programs-to-online-shoppers-by-age/ (last visited July 31, 2026)
Value proposition of cashback-based retail loyalty programs to online shoppers in Australia in the 12 months to July 2025, by age group [Graph], IAB Australia, July 13, 2025. [Online]. Available: /statistics/1619386/australia-value-proposition-of-cashback-based-loyalty-programs-to-online-shoppers-by-age/
