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Leading preferred retail loyalty program benefits among Millennial consumers in Australia as of 2024

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Sources

Release date

June 2024

Region

Australia

Survey time period

2024

Number of respondents

2,486*

Age group

18 years and older

Special properties

respondents are active loyalty program members; active members are those who have earned or used points with a loyalty program in the last 12 months

Supplementary notes

*Millennials (1981-1996) accounted for 43.6 percent of respondents surveyed.

Only the top 15 preferred loyalty benefits are represented.

Nationally representative sample of the Australian population.

Survey of 44 retail-specific loyalty programs Australians are members of, including domestic programs and programs operating internationally.

Citation formats

Preferences for retail loyalty program benefits among Millennials Australia 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 23, 2025

According to a 2024 survey conducted among active loyalty program users in Australia, the leading preferred benefit of retail loyalty schemes among Millennials was being able to pay in full using loyalty points, with just over ** percent of respondents in the generational cohort indicating this. Regular discounts and cashback based on spending were also highly desired retail loyalty program advantages among Millennials surveyed.

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Overview

5

Loyalty program engagement

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Loyalty program membership

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Retail loyalty programs

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Travel loyalty programs

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Consumer attitudes

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Topics

Loyalty programs in AustraliaLoyalty programs in the United Kingdom (UK)Aviation in AustraliaCustomer satisfaction in AustraliaSupermarkets and grocery retail in Australia
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Access limited to Free Statistics. Premium Statistics are not included.
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