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Leading preferred retail loyalty program benefits among consumers in Australia as of 2024

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Sources

Release date

June 2024

Region

Australia

Survey time period

2024

Number of respondents

2,486 respondents

Age group

18 years and older

Special properties

respondents are active loyalty program members; active members are those who have earned or used points with a loyalty program in the last 12 months

Supplementary notes

Nationally representative sample of the Australian population.

Survey of 44 retail-specific loyalty programs Australians are members of, including domestic programs and programs operating internationally.

Citation formats

Preferences for retail loyalty program benefits Australia 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 23, 2025

According to a 2024 survey conducted among active loyalty program users in Australia, the leading preferred benefit of retail loyalty schemes was regular discounts, with just over ** percent of respondents indicating this. Full payment using loyalty points and cashback based on spending were also highly desired retail loyalty program advantages among those surveyed.

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Statistics on " Loyalty programs in Australia "

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Other statistics that may interest you Loyalty programs in Australia

Overview

5

Loyalty program engagement

8

Loyalty program membership

6

Retail loyalty programs

6

Travel loyalty programs

5

Consumer attitudes

8

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Topics

Loyalty programs in AustraliaLoyalty programs in the United Kingdom (UK)Aviation in AustraliaCustomer satisfaction in AustraliaSupermarkets and grocery retail in Australia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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