During a 2023 survey, ** percent of consumers from Denmark aged 18 to 29 reported following online stores, brands, or influencers on social media. This share stood at the lowest among consumers aged 70 or more, at approximately ** percent.
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Dansk Erhverv. (May 30, 2023). Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1418725/consumers-follow-influencers-denmark-by-age/
Dansk Erhverv. "Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by age." Chart. May 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1418725/consumers-follow-influencers-denmark-by-age/
Dansk Erhverv. (2023). Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1418725/consumers-follow-influencers-denmark-by-age/
Dansk Erhverv. "Share of Consumers Who Followed Online Stores, Brands, or Influencers on Social Media in Denmark in 2023, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 May 2023, /statistics/1418725/consumers-follow-influencers-denmark-by-age/
Dansk Erhverv, Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by age ÌÇÐÄÆƽâ°æ, /statistics/1418725/consumers-follow-influencers-denmark-by-age/ (last visited July 26, 2026)
Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by age [Graph], Dansk Erhverv, May 30, 2023. [Online]. Available: /statistics/1418725/consumers-follow-influencers-denmark-by-age/
