Detailed statistics
Internet and social media users United States 2025
Detailed statistics
U.S. internet access Q2 2025, by device
Detailed statistics
Social network usage by brand in the U.S. 2025
Internet and social media users United States 2025
Number of internet and social media users in the United States as of October 2025 (in millions)
Mobile internet usage penetration rate in the United States 2010-2050
Mobile internet usage penetration rate in the United States from 2010 to 2050
Number of smartphone users in the United States 2010-2050
Number of smartphone users in the United States from 2010 to 2050 (in millions)
Penetration rate of social media in the United States 2000-2040
Penetration rate of social media in the United States from 2000 to 2040
Media usage in an online minute 2024
Media usage in an internet minute as of December 2024
Average weekly media use in the U.S. 2025, by medium
Average weekly media use in the United States as of October 2025, by medium (in hours.minutes)
U.S. share of web traffic 2026, by device
Distribution of web traffic in the United States in May 2026, by device
Most well-known social networks in the United States 2024
Leading social networks ranked by brand awareness in the United States in 2024
Social network usage by brand in the U.S. 2025
Social network usage by brand in the U.S. as of September 2025
U.S. market share of leading social media websites 2026
Leading social media websites in the United States as of March 2026, based on share of visits
Most used smartphone apps by type in the U.S. 2023
Most used smartphone apps by type in the U.S. as of December 2023
Reach of most popular U.S. smartphone apps 2026
Mobile audience reach of leading smartphone apps in the United States in January 2026
U.S. most used social video platform 2025
Leading social media and online video platforms in the United States in 2025, based on monthly users (in millions)
U.S. Gen Z leading social apps 2023
Social media app usage among Generation Z in the United States as of January 2023
Leading social media apps used by children in the U.S. 2023
Most popular social apps used by children in the United States in 2023
Global year-on-year social media audience growth 2026
Year-on-year audience growth of selected social media platforms worldwide as of April 2026
Monthly time spent on selected mobile social apps U.S. 2025
Leading social media apps in the United States in August 2025, by average monthly user engagement (in hours and minutes)
Leading social apps for users in the U.S. 2023, by weekly usage hours
Leading social media apps based on average weekly hours spent per user in the United States as of January 2023
U.S. iOS users initial engagement with selected social apps 2023, by generation
Number of times per week mobile iOS users in the United States first engage with selected social apps when picking up their devices as of July 2023, by generation
U.S. most used messaging services and communication apps 2025, by age group
Most popular instant messaging services and communication apps in the United States as of June 2025, by age group
Weekly notifications from social apps to U.S. Gen Z mobile users 2023
Average weekly notifications received by Gen Z mobile users in the United States from selected social apps as of July 2023
Instagram brand profile in the United States 2025
Instagram brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2025
Number of Instagram users in the United States 2017-2030
Number of Instagram users in the United States from 2017 to 2030 (in millions)
U.S. Instagram usage rate 2018-2023
Instagram penetration rate in the United States from 2018 to 2023
U.S. Instagram user development 2018-2023
Projected annual Instagram user growth in the United States from 2018 to 2023
U.S. Instagram users 2026, by age group
Distribution of Instagram users in the United States as of March 2026, by age group
U.S. Instagram users 2026, by gender
Distribution of Instagram users in the United States as of March 2026, by gender
Instagram: U.S. influencers 2023, by followers
Number of influencers on Instagram in the United States as of June 2023, by followers
Instagram: U.S. engagement rates of influencers 2023, by followers
Engagement rates of influencers on Instagram in the United States as of June 2023, by followers
Snapchat brand profile in the United States 2024
Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2024
Countries with the most Snapchat users 2025
Leading countries based on Snapchat audience size as of July 2025 (in millions)
Number of Snapchat users in the United States 2017-2030
Number of Snapchat users in the United States from 2017 to 2030 (in millions)
Daily active users of Snapchat quarterly 2014-2026, by region
Number of daily active Snapchat users from 1st quarter 2014 to 1st quarter 2026, by region (in millions)
Snap worldwide annual revenue 2016-2025, by region
Global annual revenue of Snap from 2016 to 2025, by region (in million U.S. dollars)
Snapchat: distribution of U.S. audiences 2025, by gender
Distribution of Snapchat users in the United States as of October 2025, by gender
Snap quarterly ARPU 2016-2026, by region
Snap's average quarterly revenue per user from 2nd quarter 2016 to 1st quarter 2026, by region (in U.S. dollars)
TikTok brand profile in the United States 2025
TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2025
TikTok U.S. monthly active users 2020-2023
Number of monthly active users (MAU) of TikTok in the United States in August 2020 and March 2023 (in millions)
U.S. TikTok users leading activities on the app 2023, by gender
Most popular activities on TikTok among users in the United States as of January 2023, by gender
TikTok usage frequency in the U.S. 2024, by age group
Frequency of using TikTok in the United States as of March 2024, by age group
U.S. TikTok audience 2023, by age
Distribution of TikTok audiences in the United States as of June 2023, by age group
U.S. TikTok audience 2023, by gender
Distribution of TikTok audiences in the United States as of June 2023, by gender
Leading TikTok keywords among U.S. Gen Z 2023
Most popular search queries among TikTok Generation Z users in the United States as of January 2023
U.S. TikTok ban approval 2023
Opinion of adults in the United States over the government banning TikTok as of March 2023
TikTok security concerns among U.S. citizens 2023-2024
How concerned are you about potential security and privacy risks associated with using TikTok?
TikTok mental health effects opinions among U.S. users 2023
TikTok effects on mental health and digital addiction concerns among users in the United States as of May 2023
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