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Number of actions on retail and consumer goods videos on TikTok in the United States in 2020 and 2022 (in millions)
Number of TikTok actions on retail and consumer goods videos in the U.S. 2020-2022
In the United States, actions taken on TikTok videos under the consumer goods and retail categories have grown considerably since 2020. In 2022, there were approximately *** million actions taken on consumer goods videos posted on TikTok, about ** million more than two years prior. For the retail category, actions taken more than doubled between 2020 and 2022.
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comScore. (January 27, 2023). Number of actions on retail and consumer goods videos on TikTok in the United States in 2020 and 2022 (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1369494/us-tiktok-actions-retail-consumer-videos/
comScore. "Number of actions on retail and consumer goods videos on TikTok in the United States in 2020 and 2022 (in millions)." Chart. January 27, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1369494/us-tiktok-actions-retail-consumer-videos/
comScore. (2023). Number of actions on retail and consumer goods videos on TikTok in the United States in 2020 and 2022 (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1369494/us-tiktok-actions-retail-consumer-videos/
comScore. "Number of Actions on Retail and Consumer Goods Videos on Tiktok in The United States in 2020 and 2022 (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Jan 2023, /statistics/1369494/us-tiktok-actions-retail-consumer-videos/
comScore, Number of actions on retail and consumer goods videos on TikTok in the United States in 2020 and 2022 (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/1369494/us-tiktok-actions-retail-consumer-videos/ (last visited July 29, 2026)
Number of actions on retail and consumer goods videos on TikTok in the United States in 2020 and 2022 (in millions) [Graph], comScore, January 27, 2023. [Online]. Available: /statistics/1369494/us-tiktok-actions-retail-consumer-videos/
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