E-commerce behavior by generation in Germany 2025| ��ƽ��

E-commerce behavior by generation in Germany in 2025

Characteristic	Total	Generation Z	Millennials	Generation X	Baby Boomers
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Number of respondents

2,046 respondents

Age group

18-64 years

Special properties

Internet users

Supplementary notes

Original question: "What have you done when shopping online in the past 12 months?"

Multiple answers were possible.

Citation formats

According to a survey, ** percent of Millennials who used the internet employed price comparison sites or apps before purchasing during the 12 months before the survey. In 2025, almost **** of Gen Z internet users reported creating wish lists or saving items for future purchases. In the United States,** percent of Generation X consumers used vouchers or discount codes regularly.