21,770 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
Citation formats
Online and in-store shopping advantages in Germany 2022
It is clear that both in-store and online shopping have different advantages. In Q4 2022, around ** percent of respondents in Germany said that in terms of comparing prices and saving time, shopping online was better. In contrast, ** percent of respondents felt that shopping in-store led to better social interaction. Interestingly, although in many categories shopping online performs better, ** percent of respondents still felt that the better overall shopping experience took place in-store.
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Klarna. (February 24, 2023). Advantages to online and in-store shopping in Germany 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1365184/online-in-store-shopping-advantages-germany/
Klarna. "Advantages to online and in-store shopping in Germany 2022." Chart. February 24, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1365184/online-in-store-shopping-advantages-germany/
Klarna. (2023). Advantages to online and in-store shopping in Germany 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1365184/online-in-store-shopping-advantages-germany/
Klarna. "Advantages to Online and In-store Shopping in Germany 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2023, /statistics/1365184/online-in-store-shopping-advantages-germany/
Klarna, Advantages to online and in-store shopping in Germany 2022 ÌÇÐÄÆƽâ°æ, /statistics/1365184/online-in-store-shopping-advantages-germany/ (last visited July 26, 2026)
Advantages to online and in-store shopping in Germany 2022 [Graph], Klarna, February 24, 2023. [Online]. Available: /statistics/1365184/online-in-store-shopping-advantages-germany/
