In Germany, online apparel sales substantially increased as a result of the COVID-19 pandemic. In 2020, e-commerce accounted for ** percent of all apparel sales, about ** percentage points higher than the previous year. Although a slight decline was expected in 2021 as the country adapted to the new normal, forecasts suggest that the online segment has come to stay and will continue to gain momentum in the years to come.
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Eversheds Sutherland. (October 22, 2021). E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. "E-commerce as percentage of total apparel sales in Germany from 2018 to 2025." Chart. October 22, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. (2021). E-commerce as percentage of total apparel sales in Germany from 2018 to 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. "E-commerce as Percentage of Total Apparel Sales in Germany from 2018 to 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Oct 2021, /statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland, E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1277310/e-commerce-share-apparel-sales-germany/ (last visited July 15, 2026)
E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 [Graph], Eversheds Sutherland, October 22, 2021. [Online]. Available: /statistics/1277310/e-commerce-share-apparel-sales-germany/