In 2022, about ** percent of people in Germany had bought a specific product because it was advertised by a celebrity. Although the majority, ** percent, had not bought products because they were advertised, influencing products on social media has been a strategy increasingly used by companies.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov. (September 26, 2022). Have you ever consciously bought a product from a brand because someone famous advertised it? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1367343/purchasing-behavior-celebrity-promoted-products-germany/
YouGov. "Have you ever consciously bought a product from a brand because someone famous advertised it?." Chart. September 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1367343/purchasing-behavior-celebrity-promoted-products-germany/
YouGov. (2022). Have you ever consciously bought a product from a brand because someone famous advertised it?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1367343/purchasing-behavior-celebrity-promoted-products-germany/
YouGov. "Have You Ever Consciously Bought a Product from a Brand Because Someone Famous Advertised It?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Sep 2022, /statistics/1367343/purchasing-behavior-celebrity-promoted-products-germany/
YouGov, Have you ever consciously bought a product from a brand because someone famous advertised it? ÌÇÐÄÆƽâ°æ, /statistics/1367343/purchasing-behavior-celebrity-promoted-products-germany/ (last visited July 21, 2026)
Have you ever consciously bought a product from a brand because someone famous advertised it? [Graph], YouGov, September 26, 2022. [Online]. Available: /statistics/1367343/purchasing-behavior-celebrity-promoted-products-germany/
