19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
Date of release is date of access.
Citation formats
Technological developments wanted online and in physical stores Germany 2023
In the third quarter of 2023, the innovation that was most wanted by German customers was frictionless payments both in-store and online. ** percent of respondents answered that they wanted personalized product recommendations when shopping online.
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Klarna. (December 6, 2023). Most wanted innovations online and in physical stores in Germany in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1367455/shopping-innovations-online-physical-stores-germany/
Klarna. "Most wanted innovations online and in physical stores in Germany in 2023." Chart. December 6, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1367455/shopping-innovations-online-physical-stores-germany/
Klarna. (2023). Most wanted innovations online and in physical stores in Germany in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1367455/shopping-innovations-online-physical-stores-germany/
Klarna. "Most Wanted Innovations Online and in Physical Stores in Germany in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Dec 2023, /statistics/1367455/shopping-innovations-online-physical-stores-germany/
Klarna, Most wanted innovations online and in physical stores in Germany in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1367455/shopping-innovations-online-physical-stores-germany/ (last visited July 29, 2026)
Most wanted innovations online and in physical stores in Germany in 2023 [Graph], Klarna, December 6, 2023. [Online]. Available: /statistics/1367455/shopping-innovations-online-physical-stores-germany/