19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Social media accounts shoppers follow/ buy from Germany 2022, by gender
In 2023, around ** percent of female shoppers in Germany followed or bought items from influencers on social media, slightly more than their male counterparts. Following brands was most popular among men.
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Klarna. (December 6, 2023). Types of social media accounts shoppers follow/ buy from in Germany 2022, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1368605/social-media-accounts-shoppers-follow-germany/
Klarna. "Types of social media accounts shoppers follow/ buy from in Germany 2022, by gender." Chart. December 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1368605/social-media-accounts-shoppers-follow-germany/
Klarna. (2023). Types of social media accounts shoppers follow/ buy from in Germany 2022, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1368605/social-media-accounts-shoppers-follow-germany/
Klarna. "Types of Social Media Accounts Shoppers Follow/ Buy from in Germany 2022, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2023, /statistics/1368605/social-media-accounts-shoppers-follow-germany/
Klarna, Types of social media accounts shoppers follow/ buy from in Germany 2022, by gender ÌÇÐÄÆƽâ°æ, /statistics/1368605/social-media-accounts-shoppers-follow-germany/ (last visited July 31, 2026)
Types of social media accounts shoppers follow/ buy from in Germany 2022, by gender [Graph], Klarna, December 6, 2023. [Online]. Available: /statistics/1368605/social-media-accounts-shoppers-follow-germany/
